SYE [Start Your Engine]

SYE [Start Your Engine] is an independent French watch brand founded by Arnaud Pézeron, a passionate collector and keen observer of the finest expressions of mechanical art. Whether it’s watches, classic or modern cars, motorcycles, exceptional coachwork, or leather aged to perfection, he draws emotion from the same dialogue between material, function, and aesthetics.

SYE does more than reference automotive culture — it translates its essential principles into watchmaking. Each watch features an integrated architecture, instantly readable at a glance, where case, strap, and dial form a coherent whole. Design is never decorative; it expresses a mechanical logic that is visible, intuitive, and inspired by the automotive world.

This approach is exemplified by a signature innovation: the Fastback™ system. It creates a seamless integration of the leather strap with the case, echoing the natural harmony between the interior leatherwork of an exceptional car and its bodywork. The strap is not merely an addition — it becomes a structural and aesthetic element of the watch itself.

Boldly unconventional, SYE introduces Sport Tailoring on the wrist: contemporary, elegant, and precise watchmaking inspired by motorsports, without ever crossing into excess. Here, performance is expressed with restraint, design with clarity — for clients who value character over ostentation.